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Protein Bites was developed by Andrew Coulson, a well-known figure on the fitness circuit and a former IFBB (International Federation of Bodybuilders) judge. In his life Andrew has trained with some of the leading sports legends of our generation. Through his career he has spent the last 20 years developing concepts for a number of high profile food manufacturers and brought many of these to the consumer market. Andrew spotted a gap in the food... Read more

Protein Bites was developed by Andrew Coulson, a well-known figure on the fitness circuit and a former IFBB (International Federation of Bodybuilders) judge. In his life Andrew has trained with some of the leading sports legends of our generation. Through his career he has spent the last 20 years developing concepts for a number of high profile food manufacturers and brought many of these to the consumer market.

Andrew spotted a gap in the food nutrition market. He recognised that whilst protein bars and supplement powders all have their place and are used by millions of people worldwide, there was an opportunity to offer an alternative which focused on maximum convenience.

The product also fulfils the growing requirements of convenience, health, taste and choice. A versatile savoury food to accompany a sandwich or stand alone as a meal replacement, perfect for all ages and one that meets all requirements for sports enthusiasts, healthy eaters, vegetarians and of course the high protein weight loss market.

We have only scratched the surface of the growing protein market and our research kitchens are developing new ways of enhancing the protein experience.

The future looks very exciting and we look forward to sharing it with you.

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Sport Supplements brand Novo

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