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Ultimate Nutrition

Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own... Read more

Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor’s goal was to create high quality, thoroughly researched products at an affordable price for everyone.

By the mid 1990’s Ultimate Nutrition again was on the cutting edge as we were one of the first companies to come out with Whey Protein powder in a bottle. Today, Ultimate Nutrition continues to excel with a wide range of products including Iso Mass Xtreme Gainer®, ProStar® Whey, Muscle Juice® 2544, GlutaPure®, Protein Isolate, Iso Sensation® 93, Amino 2000, Ultra Ripped®, Horse Power®, and now Horse Power® X. Horse Power X is a revolutionary condensed pre-workout supplement formulated to help increase energy, endurance, and stamina, and to promote increased strength and muscle building gains.

Sadly, Victor Rubino passed away in March 2003 at 48 years young. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day. Our commitment to Victor’s vision remains the same, to create high quality, highly researched products at affordable prices.

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