About Us

HISTORY

Founded in 1999 in Europe, Muscle Nutrition emerged from a forward-thinking and innovative project, boldly conceived even before the rise of the new economy. Initially established as a sole proprietorship, the company evolved into an LLC in 2002, and later transitioned to a corporation in 2004. During the nascent stages of e-commerce in 1999, we embraced this new venture with conviction, and it's thanks to your support that Muscle Nutrition has grown into a well-recognized entity in the online supplement market.

Proudly standing as the first supplement selling site in Italy, Muscle Nutrition has consistently maintained a leading position both nationally and online since its inception. We pioneered numerous initiatives, including the first discussion forum, Bodyweb.com, and the first multi-brand website featuring a comprehensive line of products. Our innovations in live support, product voting, discounts, rankings, shipments, and automation have set industry benchmarks, often imitated by competitors.

Our team at Muscle Nutrition comprises specialists who bring a wealth of experience from commercial roles in supplement retail and a shared passion for bodybuilding. Our technical expertise, combined with a deep understanding of our customers' needs, has been instrumental in our growth.

Our e-commerce platform, designed and continually enhanced by our team in collaboration with top IT engineers, is tailored to the evolving requirements of our customers, distinguishing us from smaller-scale or free internet offerings.

Today, La Muscle Nutrition stands as one of Europe's largest virtual stores, offering an easily accessible, round-the-clock service via the internet and telephone from any location. This commitment to excellence and customer service underlines our journey from a daring idea in 1999 to a leading name in the supplement industry.

SERVICES

Our commitment is to provide the highest QUALITY of service, a standard often overlooked by our competitors. We maintain service excellence at all levels, prioritizing our customers above everything else. 

Our CUSTOMER CARE is our strongest asset, set forth by our American administrator, and this approach has undeniably proven successful. This dedication has enabled us to establish one of the largest Virtual Stores in EUROPE, offering a service previously unavailable. Our store is accessible from the comfort of your home, available via the internet and telephone, and operates 24 hours a day, accessible from any location.